Akula Wins Brand Partnership of the Year for Collaboration with Princess Cruises

Akula is thrilled to announce our recognition as the Brand Partnership of the Year Award Winner at the prestigious CSI Awards. This achievement highlights the special collaboration between Akula and Princess Cruises, a partnership that celebrates innovation and shared vision.

In 2023, we proudly announced the partnership which entailed the manufacture of 16,500 custom sun loungers tailored to meet the unique needs of 15 Princess Cruises’ vessels, including two anticipated newbuilds.

This collaboration is about enhancing the guest experience, as recognised by George Scammell, Director of Interior Asset Management at Princess Cruises, who spoke of the partnership last year: “Innovation and exceeding guest expectations are at the heart of everything we do at Princess. Akula’s expertise offers a fresh perspective to our onboard design challenges. Their ability to seamlessly integrate luxury and functionality into outdoor spaces is impressive, and we’re thrilled to have them on board to enhance our guests’ experience.” (source, Sleeper Magazine)

Here at Akula, we feel honoured to have been awarded Brand Partnership of the Year by CSI. This award highlights the strong synergy between Akula and Princess Cruises and reflects not only the scale and ambition of the project but also the meticulous attention to detail and customisation capabilities at Akula that brought it to life.

Akula remains committed to pushing the boundaries of design and innovation in the cruise, commercial and hospitality industries. We’re excited to continue our partnership with Princess Cruises, contributing to their legacy of delivering unforgettable journeys.